Design Bootcamp
School ProjectDesign BootcampArt Direction

School of Motion:
Design Bootcamp

A collection of design boards and art direction exercises created during the Design Bootcamp course. Each assignment explores different approaches to visual storytelling, branding, and motion design.

Assignment

Urban Freestyle

Design boards for a new FOX show set in Tokyo. The brief required showcasing the show title, dancer names, and FOX branding, while capturing the essence of Tokyo. I chose a clean, modern, and vibrant visual style to reflect the city's energy.

Urban Freestyle design board 1 Urban Freestyle design board 2 Urban Freestyle design board 3 Urban Freestyle design board 4 Urban Freestyle design board 5 Urban Freestyle design board 6
Assignment

Expedition 100

Design boards for a new NASA show. Using a provided voice-over that included the phrases "uninhabited" and "can we conquer it?", I developed a retro-inspired visual style to evoke a sense of exploration and nostalgia.

Expedition 100 design board 1 Expedition 100 design board 2 Expedition 100 design board 3 Expedition 100 design board 4 Expedition 100 design board 5 Expedition 100 design board 6
Assignment

Sprint Mobile

Art direction for an advertising campaign promoting "Unlimited Data." The assignment included creating two mood boards and one final offer page. I explored a dreamy, surreal concept to emphasize the idea that unlimited data feels almost too good to be true.

Sprint Mobile overview
Sprint Mobile mood board 1 Sprint Mobile mood board 2
Assignment

Diesel DancePlanet

Art direction for a promotional video for Diesel's EDM festival. The design boards needed to include key event information such as performers, date, location, website, and legal text, while staying true to Diesel's bold and edgy brand identity.

Diesel DancePlanet design board 1 Diesel DancePlanet design board 2 Diesel DancePlanet design board 3 Diesel DancePlanet design board 4 Diesel DancePlanet design board 5 Diesel DancePlanet design board 6
Assignment

Converse Logo Reveal

Concept for a 5-second logo animation. The animation transitions from 3D to 2D, highlighting Converse's new logo. The piece also incorporates their tagline and social platforms within a short, impactful format.

Converse logo reveal design board 1 Converse logo reveal design board 2 Converse logo reveal design board 3 Converse logo reveal design board 4
Assignment

IBM SmartCity

Design boards for a 30-second promotional spot. The project focuses on visualizing IBM's SmartCity concept and communicating its broader vision through clear and engaging design.

All illustrations were created by Brian Gossett.

IBM SmartCity design board 1 IBM SmartCity design board 2 IBM SmartCity design board 3 IBM SmartCity design board 4 IBM SmartCity design board 5 IBM SmartCity design board 6 IBM SmartCity design board 7 IBM SmartCity design board 8 IBM SmartCity design board 9 IBM SmartCity design board 10 IBM SmartCity design board 11 IBM SmartCity design board 12 IBM SmartCity design board 13 IBM SmartCity design board 14 IBM SmartCity design board 15 IBM SmartCity design board 16 IBM SmartCity design board 17 IBM SmartCity design board 18 IBM SmartCity design board 19 IBM SmartCity design board 20 IBM SmartCity design board 21 IBM SmartCity design board 22 IBM SmartCity design board 23 IBM SmartCity design board 24
Certificate

Course Completed

Design Bootcamp Certificate — Robin van der Wal
Disclaimer

This work was created as part of the Design Bootcamp course by School of Motion. All project concepts were provided by School of Motion as part of the curriculum.

Images were provided by Shutterstock for use in course assignments and exercises.

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